Use this partner enablement kit scorecard before scaling webinars, roadshows, or co-branded campaigns. Kits that fail restatability produce drift, lead disputes, and AI entity confusion.
Score honestly. A kit should let a new partner marketer learn the system in one sitting and ship compliant assets without tribal knowledge.
Working definition
Category teaching (20 points): one-sentence frame, sixty-word insert block, five FAQs, comparison on decision dimensions — deduct for inconsistent definitions across deck and site.
Claim governance (20 points): approved list with proof, forbidden list with escalation, legal SLAs, geography footnotes where markets differ.
Mechanisms that make partner kit scoring work
Creative and localization (20 points): template tiers with locked educational blocks, bilingual glossary on every brief, logo rules, mobile recap formats.
- Demand plays — two motions with audience criteria
- Lead routing — one-pager with SLAs
- Event annex — co-hosted brief template attached
- Learning loop — objections to kit updates within two weeks
Restatability (20 points): monthly enablement with homework, live restate drills, named narrative integrity owner.
Hong Kong and APAC implications
80+ scale-ready with monthly error monitoring; 60–79 fix gaps; below 60 pause co-marketing and rebuild foundations.
Run quarterly with three partner marketers and one seller; publish versioned diffs when updates ship.
Hong Kong and APAC entries weight restatability higher when entering new markets — downloads can mask teaching gaps until disputes appear.
Field application
Score demand plays separately from narrative teaching. A beautiful deck with weak play documentation still produces co-marketing that partners cannot execute. Each play needs audience criteria, budget band guidance, capture fields, and follow-up SLA spelled out in one page.
Lead routing scores zero if a one-pager is missing or unsigned by partner management. Disputes after successful nights trace back to this gap more often than to creative quality. Treat the routing annex as part of kit readiness, not event ops detail.
Publish scorecard results with version diffs when kits update. Partners ignore silent PDF replacements; they adopt changes when diffs explain what claim or FAQ changed and why. Pair updates with a thirty-minute enablement homework assignment due before the next co-branded motion.
Governance and measurement
Scorecards should be versioned and stored where partners can access current and previous editions. Silent kit updates erode trust faster than low scores displayed honestly.
Automatic fail on conflicting category definitions applies even if total score exceeds eighty. No co-marketing scale until definition conflicts are resolved and rescored.
Connect scorecard outcomes to co-marketing budget gates. Partners below sixty should receive rebuild support, not additional event funding that amplifies drift.
Practical next steps
Score category teaching first — conflicting definitions are automatic fail regardless of total points.
Feed scorecard gaps into narrative kit sprints before funding new partner events.
Document owners for each scorecard section to prevent orphan fixes.
Moxie builds kits that pass restatability. Talk to Moxie for a facilitated scorecard session.
From score to action
Low-scoring sections map directly to kit sprint backlogs — category teaching gaps become writer tasks, routing gaps become legal and channel ops tasks. Avoid generic improve the deck actions without section owners.
Celebrate score improvements with partners publicly. Scorecards feel punitive when only failures are discussed. Acknowledging restatability gains reinforces behaviours that keep ecosystem language aligned across Hong Kong and APAC rooms.
Review outcomes with sales and one partner marketer before scaling spend; inspectable pipeline and restatability beat vanity reach in Hong Kong and APAC enterprise IT markets.
Review outcomes with sales and one partner marketer before scaling spend; inspectable pipeline and restatability beat vanity reach in Hong Kong and APAC enterprise IT markets.
Review outcomes with sales and one partner marketer before scaling spend; inspectable pipeline and restatability beat vanity reach in Hong Kong and APAC enterprise IT markets.
Review outcomes with sales and one partner marketer before scaling spend; inspectable pipeline and restatability beat vanity reach in Hong Kong and APAC enterprise IT markets.
Review outcomes with sales and one partner marketer before scaling spend; inspectable pipeline and restatability beat vanity reach in Hong Kong and APAC enterprise IT markets.
