Harnessing AI for Enhanced Sales Techniques in Enterprise IT Marketing
Explore how AI agents can transform sales strategies by analyzing customer interactions and creating actionable playbooks for enterprise IT marketers.
Curated briefing
Insights
Insights for Marketing and Brand Teams
Articles, playbooks, and research on marketing, events, brand, websites, SEO, GEO, and digital programmes.
Understanding the Implications of OpenAI’s Rogue AI Agent Incident for Enterprise IT Marketing
This article explores the recent incident involving OpenAI's rogue AI agent, its implications for enterprise IT marketing, and provides a practical framework for marketers in the APAC region.
Curated briefing
Understanding the Impact of Cyera’s Acquisition of Oasis Security on Enterprise IT Marketing
This article explores the implications of Cyera's acquisition of Oasis Security for enterprise IT marketing, particularly in the context of AI security.
Curated briefing
Understanding the OpenAI Exploit: Implications for Enterprise IT Marketing in APAC
This article explores the recent OpenAI exploit of JFrog Artifactory, its implications for enterprise IT marketing, and provides a practical framework for marketers in the APAC region.
Curated briefing
Understanding Bot Detection: Implications for Enterprise IT Marketing
This article explores the significance of bot detection technology in enterprise IT marketing, particularly in the context of recent funding for Spur Intelligence.
Curated briefing
Understanding Intellectual Property in the IT Sector: Lessons from the Runlayer vs. Rippling Case
This article explores the implications of intellectual property theft in the enterprise IT sector, focusing on the recent legal dispute between Runlayer and Rippling. It provides a framework…
Curated briefing
Educational briefing: Sam Altman is ready to decelerate
His change of position comes after "the first security incident that I have felt very viscerally."
Curated briefing
Understanding the Impact of Gemini API Managed Agents on Enterprise IT Marketing
Explore the implications of the new capabilities in Gemini API Managed Agents for enterprise IT marketing, focusing on practical frameworks and regional considerations.
Curated briefing
Leveraging AI for Enhanced Event Marketing in Enterprise IT: A Guide for APAC Marketers
Explore how AI tools can transform event marketing strategies for enterprise IT brands in the APAC region, with practical frameworks and insights.
Curated briefing
Educational briefing: 5 ways AI Mode in Search helps you enjoy the real world
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find…
Curated briefing
Educational briefing: Perplexity’s Personal Computer turns Windows PCs into AI agents
Perplexity has expanded its agentic Personal Computer tool to Windows, allowing computers running the world's most popular OS to be used as a locally run AI system. Like…
Curated briefing
The Evolution of Smart Rings: Implications for Enterprise IT Marketing
As the technology landscape evolves, smart rings are emerging as a significant player in the realm of AI gadgets. This article explores the implications of this trend for…
Curated briefing