Services Data Hub

MOXIE

One customer view — so every team acts on the same truth.

Connect CRM, web, events, and campaign data into one hub — so teams act on clean segments, journeys, and live performance signals.

Overview

Data Hub

When CRM, web, events, and campaigns live in silos, every report argues with the next. We connect sources into a practical data hub — identity, segments, and live views marketing and sales can activate.

Architecture first, then pipelines, privacy alignment, and activation to ads, email, and CRM.

Fit

Who it's for

  • Teams drowning in conflicting spreadsheets and tool exports
  • Marketers who need segments that work across ads, email, and events
  • Leaders preparing for cleaner attribution and AI-ready data
Deliverables

What's included

  • Customer data architecture
  • Source integration (CRM, web, events)
  • Identity resolution & segments
  • Real-time analytics views
  • Event & campaign data pipelines
  • Privacy & consent alignment
  • Activation to ads / email / CRM
Process

How we work

  1. 01
    Architect

    Sources, identity keys, and governance boundaries.

  2. 02
    Integrate

    CRM, web, events, and campaign pipelines.

  3. 03
    Model

    Segments, journeys, and real-time analytics views.

  4. 04
    Activate

    Push to ads, email, CRM, and reporting.

Results

Outcomes

  • Shared segments across channels
  • Faster answers without manual data pulls
  • A foundation for BI, automation, and AI workflows
Selected work

Selected work

A few examples of how this service shows up in market.

Event + CRM data hub
Placeholder — Cloud

Event + CRM data hub

Registration, attendance, and CRM identity resolved into one guest view.

  • Events
  • CRM
Marketing segment warehouse
Placeholder — Vendor

Marketing segment warehouse

Web + campaign + CRM segments activated to ads and email.

  • Segments
  • Activation
Consent-aware pipeline design
Placeholder — Security

Consent-aware pipeline design

Source map with privacy rules before activation.

  • Privacy
  • Architecture
Speak · Connect · Convert

Let's talk about
Data Hub.

From strategy to activation — we build systems that perform.