Services Social Listening

MOXIE

Hear the market before you shout into it.

Know what the market is saying — competitors, category topics, and your brand — so content and campaigns stay sharp.

Overview

Social Listening

Campaigns without listening waste budget. We monitor brand, competitors, and category conversations across social and the open web — so content, PR, and product marketing stay sharp.

Moxie sets up tools, dashboards, and weekly insight briefings with early-warning alerts when sentiment or share-of-voice shifts.

Fit

Who it's for

  • Brands entering a noisy category or launching in Hong Kong
  • PR and social teams that need signal, not raw mention dumps
  • Leaders who want crisis early-warning without living in a listening tool
Deliverables

What's included

  • Brand & competitor monitoring
  • Sentiment analysis
  • Share-of-voice tracking
  • Crisis early-warning alerts
  • Topic & hashtag research
  • Weekly insight briefings
  • Tool setup & dashboards
Process

How we work

  1. 01
    Scope

    Brand, competitors, topics, languages, and alert thresholds.

  2. 02
    Setup

    Tooling, queries, dashboards, and ownership.

  3. 03
    Listen

    Ongoing monitoring with weekly insight packs.

  4. 04
    Act

    Content, PR, and campaign recommendations from the signal.

Results

Outcomes

  • Faster reaction to reputation and category shifts
  • Content ideas grounded in real conversations
  • Share-of-voice and sentiment views stakeholders trust
Selected work

Selected work

A few examples of how this service shows up in market.

Category listening for a security launch
Placeholder — Security

Category listening for a security launch

Competitor and topic monitoring feeding launch messaging and PR angles.

  • Listening
  • Launch
Always-on brand & SOV dashboard
Placeholder — Cloud

Always-on brand & SOV dashboard

Weekly briefing pack with sentiment, SOV, and alert rules.

  • SOV
  • Dashboard
Crisis early-warning setup
Placeholder — Vendor

Crisis early-warning setup

Threshold alerts and escalation playbook for brand mentions.

  • Alerts
  • Reputation
Speak · Connect · Convert

Let's talk about
Social Listening.

From strategy to activation — we build systems that perform.