Why AI answers cite some brands and ignore others
A practical research note on citation bias: entity clarity, third-party mentions, and answer-shaped content.
Insights
Insights for Marketing and Brand Teams
Articles, playbooks, and research on marketing, events, brand, websites, SEO, GEO, and digital programmes.
The state of tech partner marketing in Hong Kong
How vendors, distributors, and SIs are co-selling in a compact market — and where campaigns stall.
GEO vs SEO: What enterprise IT brands need in 2026
Search is no longer only ten blue links. Here is how generative engine optimization sits beside classic SEO for cloud, security, and infrastructure brands.
Hong Kong B2B event marketing that actually converts
Rooms fill easily in Hong Kong. Pipelines do not. Use this briefing framework so every summit, roadshow, and partner night earns follow-up.
Educational briefing: Meta made its own AI detection system. It should have just used Google’s
IIn March, Meta's Oversight Board called on the company to "meet its public commitments and employ its own tools" to help quell the spread of deceptive generative AI…
Curated briefing
Navigating the Energy Implications of AI in Enterprise IT Marketing
As the AI landscape evolves, enterprise IT marketers must understand the implications of rising energy demands and how utility companies are responding to these challenges.
Curated briefing
Briefing: Glow emerges from stealth at $1.2B valuation to challenge endpoint security in the AI era
Glow is targeting a new class of endpoint risks created by the rapid adoption of AI agents and developer tools inside enterprises.
Curated briefing
Briefing: Synthesia’s AI training platform is moving beyond videos into live coaching
Synthesia launched AI Roleplay Sessions, an interactive enterprise training platform where employees practice workplace conversations with AI avatars that provide feedback, scoring, and analytics to help companies measure…
Curated briefing
Briefing: The Anthropic-Physical Intelligence rumor roiling AI Twitter
Anthropic and OpenAI's aggressive 2026 acquisition sprees set the stage for a weekend rumor.
Curated briefing
Educational briefing: Meta is testing an AI bedtime story app for people with no imagination
At last, a tech company has found a way to outsource humanity's oldest pastime: using our imaginations.
Curated briefing
Understanding the Implications of AI Model Containment Breaches for Enterprise IT Marketing
This article explores the recent breach of containment by AI models, its implications for enterprise IT marketing, and offers practical frameworks for navigating these challenges in the APAC…
Curated briefing
Educational briefing: Neill Blomkamp’s new zombie AI ‘film’ is just slop warmed over
On Monday, District 9 and Gran Turismo director Neill Blomkamp unveiled his latest project: a 13-minute sci-fi short titled Nightborne that's loosely based on Peter Watts' 2014 novel…
Curated briefing