Articles, playbooks, and research on marketing, events, brand, websites, SEO, GEO, and digital programmes.
This article explores how Jefferies implemented AI to optimize trading operations, providing valuable insights for enterprise IT marketers in the APAC region.
Curated briefing
This article explores the transition from the Jibo robot to the iKairos wearable, examining the implications for enterprise IT marketing in the APAC region.
Curated briefing
When CRM, MAP, and BI disagree, executives lose trust in marketing. Enterprise GTM teams need shared definitions, account keys, and cohort reporting — not another dashboard no one…
Short video is now a B2B teaching format — not only brand wallpaper. Enterprise IT marketers must script multimodal stories that compress architecture, outcomes, and proof into seconds…
Hong Kong PDPO expectations shape consent, retention, and cross-border data flows in marketing ops. Enterprise tech teams must embed privacy-by-design into MAP, events, and partner capture — not…
SI and reseller ecosystems are consolidating around fewer strategic partners. Enterprise vendors must simplify enablement, clarify economics, and publish narrative kits partners can scale — or lose shelf…
Buyers now ask ChatGPT, Perplexity, and Copilot before they click vendor sites. Enterprise IT brands must publish attributable, educational corpora that answer engines can cite during early-stage research.
Hyperscaler marketplaces are becoming structured co-sell pipes — not billing shortcuts. APAC vendors must align listings, private offers, and partner motions with marketplace operations to capture enterprise demand.
Enterprise buyers are selective about large conferences but still accept curated peer conversations. Vendors should redeploy event budgets toward roundtables, executive salons, and proof-led formats that respect calendar…
Third-party cookies are fading, but ABM and attribution habits lag behind. Enterprise tech marketers must rebuild identity, consent, and enrichment around first-party signals — especially in privacy-aware APAC…
Google AI Overviews compress category education into synthesized answers. Enterprise IT marketers must redesign solution pages for attribution, proof density, and funnel continuity — not just ranked snippets.
LinkedIn is prioritizing expertise signals, conversation depth, and format diversity. Enterprise IT marketers need a distribution doctrine that treats the feed as a teaching channel — not a…
