Artificial intelligence in marketing: agents, workflows, models, and industry briefings.
Explore the advancements in voice AI technology, particularly Anthropic's Claude, and understand its significance for enterprise IT marketing strategies in the APAC region.
Curated briefing
Anthropic's recent expansion of voice mode capabilities in its Opus and Sonnet models presents new opportunities and challenges for enterprise IT marketers. This article explores the significance of…
Curated briefing
Meta's recent advertisement, featuring David Bowie's poignant track 'Five Years,' highlights the intersection of AI, emotional engagement, and enterprise IT marketing strategies. This article explores the implications of…
Curated briefing
AegisAI's innovative approach to combating AI-driven spear phishing highlights the evolving landscape of cybersecurity in enterprise IT marketing. This article explores the implications for marketers and practitioners in…
Curated briefing
This article explores the significance of an end-to-end evaluation pipeline for AI agents, detailing its construction and implications for enterprise IT marketing in the APAC region.
Curated briefing
This article explores how Jefferies implemented AI to optimize trading operations, providing valuable insights for enterprise IT marketers in the APAC region.
Curated briefing
This article explores the transition from the Jibo robot to the iKairos wearable, examining the implications for enterprise IT marketing in the APAC region.
Curated briefing
When CRM, MAP, and BI disagree, executives lose trust in marketing. Enterprise GTM teams need shared definitions, account keys, and cohort reporting — not another dashboard no one…
Short video is now a B2B teaching format — not only brand wallpaper. Enterprise IT marketers must script multimodal stories that compress architecture, outcomes, and proof into seconds…
Hong Kong PDPO expectations shape consent, retention, and cross-border data flows in marketing ops. Enterprise tech teams must embed privacy-by-design into MAP, events, and partner capture — not…
SI and reseller ecosystems are consolidating around fewer strategic partners. Enterprise vendors must simplify enablement, clarify economics, and publish narrative kits partners can scale — or lose shelf…
Third-party cookies are fading, but ABM and attribution habits lag behind. Enterprise tech marketers must rebuild identity, consent, and enrichment around first-party signals — especially in privacy-aware APAC…
