Evidence standards for case studies that partners will actually share
Research on why most vendor case studies never leave the website — and the evidence, naming, and enablement standards that make partner-safe proof usable in Hong Kong and…
Insights
APAC Enterprise Marketing Research
Original notes on APAC buyers, AI search visibility, and partner marketing.
Category creation vs category capture in crowded SaaS markets
Research on when enterprise SaaS vendors should teach a new category versus win an existing one — and how Hong Kong and APAC buyers decide before shortlists form.
Measurement maturity: from vanity metrics to pipeline hygiene in IT GTM
Research on how enterprise IT marketing teams graduate from reach and MQL reporting to pipeline hygiene metrics that predict revenue — with APAC operating realities included.
Hybrid event attendance patterns among APAC tech leaders
Research on how senior APAC technology leaders choose in-person, virtual, and on-demand participation — and what that means for enterprise IT event ROI and pipeline attribution.
How enterprise IT shortlists form in Hong Kong before RFP
Educational field research on the quiet evaluation phase: peer proof, AI triage, partner rooms, and the signals that put vendors on — or off — the list before…
The role of distributor academies in cloud demand generation
Field research on how distributor-led academies shape cloud consideration, partner enablement quality, and measurable pipeline in Hong Kong and wider APAC enterprise IT markets.
Security buyer trust signals that survive AI summarization
Research on which security marketing claims persist through AI triage, peer forwarding, and procurement review — and which collapse before vendors reach formal evaluation.
APAC enterprise IT buyer media habits — field notes
What we see across Hong Kong briefings: where buyers still trust humans, and where AI answers change the shortlist.
Why AI answers cite some brands and ignore others
A practical research note on citation bias: entity clarity, third-party mentions, and answer-shaped content.
The state of tech partner marketing in Hong Kong
How vendors, distributors, and SIs are co-selling in a compact market — and where campaigns stall.
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